All in Slow Fashion

TWOTHIRDS Apparel

Two-thirds of the Earth’s surface is covered by ocean and yet we treat it like an afterthought, standing by as global warming, acidification, over-fishing, and pollution push it towards disaster. That’s the driving motivation behind Spanish surf wear company, TWOTHIRDS.

Everlane's Radically Transparent Tees

San Francisco's Everlane was founded on a simple concept—what if you actually told customers how much it cost to make something? Starting in 2011 with a batch of 1,500 tees in four colors and one style, Everlane has been on a mission to bring radical transparency to the clothing industry.

The Zen Origins of the Nike Roshe Run

It’s been an undisputed favorite of fitness freaks and hypebeats alike for nearly three years running—an eternity in today's fashion world. But what really makes the Roshe Run so amazing is how unlikely its success is. How did a company usually known for design excess hit its mark with something so... simple?

Does “Made In U.S.A.” Matter?

Less than a decade ago, American manufacturing had been left for dead. The 80’s and 90’s saw jobs slowly trickle overseas until the new century served up a final death blow: 6 million jobs gone between 2000 and 2009. 35% of the manufacturing sector wiped away in the blink of an eye.

Common Threads

Since its inception, Patagonia, Inc. has exemplified the principles of slow commerce. The outdoor gear and clothing company has grown from its humble beginnings in Yvon Chouinard’s tin shed to $300 million in sales without sacrificing its values as an environmentally conscious company.